Research and Evaluation
Understanding the user experience is at the heart of all programmes for change. Without data on what the user experience has been, action for change risks being irrelevant to users real needs. Once change has taken place and the money is being spent, how do you evaluate success and a return on that investment?
M-A-C Aims and Approach
To enable managers in public and private bodies to develop cost-effective and informative ways of researching and evaluating the user experience and actions related to that user experience. We can advise on policies and practice that will:
- Respect the user experience and needs
- Observe best practice data protection practice
- Deploy the most appropriate research methods and practitioners to get the information needed
- Assist clients get the most from the money invested in any research study
M-A-C Menu
The M-A-C partners will assist you to:
- Create and carry through 'desktop' research that benchmarks and describes best practice in areas of the user experience
- Design questionnaires that generate high levels of response
- Design questionnaires that give managers the actionable data that they need
- Use the most appropriate means of gathering data - telephone, face to face interview or e-survey
- Design and assist in the selection and engagement of research agencies
- Manage research projects from inception to recommendation and action
- Create frameworks to evaluate projects and initiatives
Project Implementation and Costs
Survey costs will vary widely according to the numbers being approached to take part and how easy they are to reach as well as the means used to get their answers. We will cost the project fully at the start and give you a proposal that will cover all management fees. Desktop benchmarking research will be done at a fee fixed in advance.
